5 Digital Marketing Changes Your Business Must Adapt To

Digital marketing is no longer a new concept. It has been around for quite some time, but it is constantly evolving. As a result, businesses must continuously adapt their digital marketing strategies to stay ahead of the curve. Here are four digital marketing changes your business must adapt to:

1. Mobile First Indexing

More and more people are using their mobile devices to access the internet and this trend is only going to continue. This means that if your website is not mobile-friendly, you are going to lose out on a lot of potential customers.

To adapt to this change, you need to make sure that your website is responsive and that your content can be easily viewed on a mobile device. You also need to make sure that your website loads quickly on mobile devices.

2. Marketing to Gen Z Customers

Generation Z, also known as Gen Zers, is the demographic cohort after the Millennials. Gen Zers are digital natives who have grown up with technology, making them the most tech-savvy generation yet.

As digital natives, Gen Zers are used to getting their information online. This means that businesses need to have an online presence to reach them.

Businesses need to be aware of the different interests and needs of Gen Zers to market to them effectively. They also need to be mindful that Gen Zers are used to getting their information online, so a solid online presence is essential.

3. Prioritizing SEO

Search engine optimization (SEO) is optimizing a website for Google’s search algorithm. This is important because it can help a website rank higher in search results, which leads to more traffic. However, Google’s algorithm is constantly changing, so businesses must continuously adapt their SEO strategy to stay ahead of the competition.

4. Utilizing Social Media

In the past, social media marketing was seen as an optional extra for businesses. However, this is no longer the case. Social media is now an essential part of any digital marketing strategy, and businesses that don't embrace it will be left behind.

To adapt to this change, you need to ensure that you are active on all the major social media platforms and regularly create engaging content. You also need to make sure that you are monitoring your social media channels so that you can quickly respond to any negative comments or reviews.

5. Optimizing for Voice Search

Voice search is one of the most important emerging trends in search engine optimization (SEO). As more and more people use voice-activated devices like Amazon Echo and Google Home, it's becoming increasingly important for businesses to optimize their websites for voice search.

So, long-tail keywords are critical since people use natural language when speaking to voice-activated devices. Long-tail keywords are more specific and descriptive than short-tail ones and are more likely to be used in natural language queries.

Additionally, when people use voice-activated devices to search for local businesses, they often look for something nearby. This means that it's crucial to optimize your website for local search queries.

Final Thoughts

Digital marketing is no longer a luxury; it’s necessary for businesses of all sizes. The changes in digital marketing have created new opportunities for businesses to reach their target audiences. However, with these new opportunities come new challenges. Businesses must be willing to adapt to the changes in digital marketing to stay competitive.

If you need help with digital marketing in Fort Myers, Yeppy Marketing is a great partner for you. We can help you with digital marketing — from SEO to social media. Give us a call today for more information!