Top 5 Rising Business Website Design Trends in 2022

As the business world continues to evolve, so does the website design landscape. To stay ahead of the curve and remain competitive, businesses need to keep up with the latest trends in website design. 

Here are five of the top rising web design trends that you should consider adapting for your business. 

1. Website Accessibility 

As the world becomes more digitized, making sure your website is accessible to everyone is important. This includes people with disabilities who may use assistive technologies to access the internet.

To make your website more accessible, use clear and concise language, large font sizes, and well-organized content. You should also provide alternate text for images and videos.

2. Dark Mode Availability

With the popularity of dark mode on smartphones, it's no surprise that this trend is expected to carry over to websites in 2022. Dark mode can help reduce eye strain and is more aesthetically pleasing for some users.

To implement dark mode on your website, you'll need to use a dark color scheme and dark background images. You should also use light text on a dark background for any areas of your website that require users to enter text.

3. Minimalist Website Design

In recent years, there's been a trend toward simplifying website design. This trend is expected to continue in 2022, with more businesses opting for minimalist designs.

A minimalist website design is clean, well-organized, and easy to navigate. It should use minimalistic graphics and white space to create a sleek and modern look. You should stray away from using excessive elements so your pages will load faster and your customers will have a better experience.

4. Landing Page Videos

Videos are an effective way to engage website visitors and promote your products or services. 

Landing page videos can be used to give visitors an overview of your business, introduce your team, or showcase your products in action. If you use video on your landing page, use an engaging thumbnail image and descriptive headline to entice users to click play.

5. Non-Traditional Scrolling

While traditional scrolling is still the norm, some websites are beginning to experiment with non-traditional scrolling options. This can include horizontal scrolling, parallax scrolling, and more. If you're looking to add something different to your website, this is something to consider.

Why Should Your Business Adapt to Website Design Trends?

If you're in business, staying up-to-date on the latest design trends is important. Keeping your finger on the pulse of the latest trends ensures that your business is always ahead of the curve.

First, it helps you to remain relevant and top-of-mind for your target audience. If your website looks dated or isn't keeping up with the latest trends, potential customers may write you off as being behind the times.

Additionally, staying up-to-date on design trends can help boost your bottom line. Investing in a website that looks modern and fresh can increase traffic and conversions, ultimately leading to more sales and revenue for your business.

Final Thoughts

These are just a few top trends in website design for 2022. By keeping up with these trends, you can ensure that your website is ahead of the curve and that your business is seen as modern and progressive.

If you need help on website design in Cape Coral and Fort Myers, don’t hesitate to call us at Yeppy Marketing. Our design team is on top of trends, so you can expect us to go beyond content creation and improve your website rankings. Message us today for more information.